Image is everything when you’re a job seeker. In
fact, your resume is a prospective employer’s first impression of you.
This is especially true of anyone seeking job opportunities in a
creative field like graphic design or media production, so it’s
important to make that first impression count. Combine powerful content
with a professional layout to get their attention and keep your resume
from ending up in the slush pile.
Establish Your Personal Brand Early On
Remember that a resume is a scannable document that only gets 10-20
seconds to impress an employer; however, the beginning section is the
part most likely to be read in detail. Go for maximum impact by starting
off with a strong headline that supports the profession or industry
you’re targeting. Next, write a summary that clearly highlights the
benefits of hiring you. Include core competencies employers in your
field look for when hiring. Finally, clearly list other important
credentials such as career experience, education, awards, professional
organizations and any other relevant information.
Share Tangible Results
All employers want to know one thing when searching for the right
candidate to fill a vacant position: “How will hiring you benefit me?”
Your resume has to answer that question. One way of achieving this is by
listing achievements you have accomplished for each position. The
achievements that stand out the most are ones that are in some way measurable. For example, a measurable key achievement on your resume
might read, “increased revenue by 37%. “
Keep Things Uncluttered
Even when you’re seeking a creative job, your resume needs to be
clean and uncluttered. Make sure margins and tabs are properly set. Keep
the font style and size as consistent throughout the resume as
possible. Use bold sparingly, and add white space to break up sections
and keep things easy on the eyes. Shading, boxes and graphics are ways
of increasing visual interest.
Create an Online Presence that Compliment Your Resume
In most cases, resumes are still the primary tool used to secure
employment – even for creative professionals. It’s also important to
recognized that more and more, employers are using Google and other
search engines to learn about candidates before they are contacted for
an interview. It’s a good idea to utilize social media sites like LinkedIn to build a professional profile. You can even link to your
website or an online portfolio. You can include your LinkedIn web
address on your resume hard copy, just as you include your email address
or any other contact information.
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